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Wednesday, September 20, 2023

Disruptive Primary Packaging Design for a Direct-to-Consumer (E-Commerce) Skincare Line

 

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Experience with E-Commerce Packaging :

My experience with e-commerce packaging has been mixed. On the one hand, I appreciate the convenience of ordering products online and having them delivered to my door. However, I am also concerned about the amount of waste that is generated from e-commerce packaging.

Designing a Direct-to-Consumer (E-Commerce) Skincare Line's Disruptive Primary Packaging.


E-commerce packaging knowledge:

One aspect oI've had a mixed bag of luck with e-commerce packaging. On the one hand, I like how easy it is to order anything online and have them delivered right to my door. But I'm also worried about how much packaging trash is produced by online retailers.

For instance, items that could have easily fit in a single box were put in multiple boxes when I received them. In addition, I object to the frequent use of plastic materials in e-commerce packaging, which are frequently not recyclable.

On the other hand, I do admire some of the advancements that have been achieved in recent years in e-commerce packaging. For instance, several businesses are increasingly packaging their products with compostable materials. I also appreciate that some businesses provide packaging take-back programs that let customers return their packaging for recycling or repurposing.


Primary Packaging Design that is Disruptive

My innovative direct-to-consumer (e-commerce) skincare line's principal packaging is a compostable container in the form of a flower bud. The container would be constructed of a sustainable and renewable resource, like bamboo or sugarcane.

The product could be dispensed through a tiny hole in the top of the container. Simply press the flower bud container to release the product through the opening, and the consumer is ready to use it.

Because it is compostable and shaped like a flower bud, this design is unique and different from what is currently available on the market. The flower bud shape would be distinctive, and the compostable material would help reduce waste.

The modifications I made to my design to lessen waste in terms of materials employed, package form, and transport space required for secondary packing are as follows:


Utilizing biodegradable materials :

A compostable material, such bamboo or sugarcane, would be used to make the container, reducing waste.



The form of a flower bud :

The container's flower bud design uses less space than conventional rectangular or cylindrical containers. As a result, less secondary packaging would be required during transportation.


The top-mounted little hole:

Customers may distribute the product through the container's tiny top hole without having to entirely open it. 

This would reduce the amount of air that enters the container, which would help to preserve the product.


     I think that a huge skincare company could implement and scale my design. The container might be mass produced utilizing current production techniques. The shape of a flower bud would also be practical for stacking and packing for transportation.

I'm hoping that my innovative primary package design can contribute to waste reduction and more sustainable e-commerce packaging.


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